This film was born when we listened to an interview with a Lilly patient who was put on her first diet in sixth grade. It’s not an uncommon story.

Every day, people living with obesity face an onslaught of misinformed opinions and advice about their bodies. Advertising is a huge part of that toxic mess, especially when brands tell you you need a so-called “better” body.

So instead of piling on to that messaging, we wanted to make work that talks back.